Killer Sales Results

Remember the Wine Cooler Craze?

OK, you'd have to be over 50 years old, but just a few decades ago, the relationship between women and alcohol was very different. Women did drink, but it was more of a subdued, closet, or not brash sort of drinking. Social wine was OK, but just not as boisterous and "Mommy's Time Out Wine" was not on the radar... not at all.

Then came the Wine Coolers... the Game changer. The alcohol industry suddenly changed their whole attitude when they saw the "spiked" WOMEN sales from Bartles and James wine coolers. Suddenly there were countless flavors from multiple manufacturer's flooding the market, wooing the other50%  of the population, women.

It went from Wine Coolers, to Peach Schnapps (remember PeachTree?), then off to Chocolate Flavored Vodka's, Blush wines, Blue Wines, Women's Whiskey's and so on... more and more and more.

Well, the results are in!  Marketing works!  Killer Results! 

 “Alcohol is a growing women’s health issue,” NIAAA Director George F. Koob said in the release. “The rapid increase in deaths involving alcohol among women is troubling and parallels the increases in alcohol consumption among women over the past few decades.” SOURCE

Women have been "empowered" by the Alcohol Industry to Drink like the Men, and it's killing them. Alcohol is a Carcinogen, and causes Breast Cancers and many others) per the ACS. In fact it's killing a lot of us. In the USA - well over 1,000 People a week die from Alcohol and Globally over 3 Million people die from Alcohol per the WHO Global report.

Alcohol consumption is the world’s third largest risk factor for disease and disability; in middle-income countries, it is the greatest risk. Alcohol is a causal factor in 60 types of diseases and injuries and a component cause in 200 others. Almost 4% of all deaths worldwide are attributed to alcohol, greater than deaths caused by HIV/AIDS, violence or tuberculosis. 

So - What do we do?
First, what we don't do is Prohibit, that is just wrong for so many reasons. The much simpler and more effective long term solution is a Social Change in Thinking. Simply a counter marketing campaign that empowers people to a better way. Party Coherent - and look at life in "A More Coherent Way".  Simply point out that Alcohol, like Aspirin or a Cough Syrup, is a Medication. To be taken only when you are weak.

Strong people mentally do not need alcohol.
Teach kids that alcohol and all drug use, means that person needs help mentally, and they should support them, help them and each other past the insanity of the marketing messaging and the Self Medication nation mentality.

Simple,.. but not easy... but it can happen. I am living 100% proof., along with hundreds of millions of others globally. "Sober Curious", "Mocktails", "Recovery"... whatever works, you empower you!

Peter Faulk
Founder​